Top Five Ways to Prepare for Your New Website

Hooray! You’re ready for a new website to promote your business. It’s an exciting time and you want to make sure it gets done on time.

After years in the business we’ve come up with five simple ways you can best prepare your materials and yourself for the new site to avoid delays or extra costs.

Your Business Needs a Great Website, Not Just a Facebook Page

Sometimes in our travels, we hear small business owners say they don’t need a website because they have a Facebook page.

We disagree.

Yes, using social channels such as Facebook and Instagram to promote your restaurant, bar, hotel, bed and breakfast or tour company is a key element to any good digital marketing strategy.

Why You Might Need a New Website

First of all, if you don’t have a site, you need one. Modern travellers expect to find the official information they need about hours of operation, location, phone numbers and menus online. Having a Facebook page is a good marketing step, but it’s not enough. You need to claim your space on the web and give your business a proper home so people can find it via search/links from social and so on.

How Do You Promote a Hotel Through Online Marketing? Part 2

In Part 1 of this two-part series, we focused on how to zoom in on what you have to offer and speak to the people you want to attract.

So if you’ve followed the steps in Part 1, you can easily explain what’s special about your hotel and you now have a great website that tells that story for you.(P.S. if you DON'T have a great website, we can help with that.)

Now, how do you send people to your site and get the word out about your property? Here are some tactics you can consider.