travel marketing

Your Business Needs a Great Website, Not Just a Facebook Page

Sometimes in our travels, we hear small business owners say they don’t need a website because they have a Facebook page.

We disagree.

Yes, using social channels such as Facebook and Instagram to promote your restaurant, bar, hotel, bed and breakfast or tour company is a key element to any good digital marketing strategy.

Why You Might Need a New Website

First of all, if you don’t have a site, you need one. Modern travellers expect to find the official information they need about hours of operation, location, phone numbers and menus online. Having a Facebook page is a good marketing step, but it’s not enough. You need to claim your space on the web and give your business a proper home so people can find it via search/links from social and so on.